Turn Sports Video Into
Actionable Performance Data
Professional sports video tagging, match analysis, performance tracking and scouting support for teams, academies, athletes and sports technology companies.
From raw match footage to structured sports intelligence
Match footage contains valuable information, but reviewing and organizing every event manually takes significant time. Our sports analysis team helps transform video into structured, searchable and coach-ready information.
We support video tagging, clipping, performance tracking, match analysis and reporting workflows according to the requirements of your organization.
Complete sports video analysis support
Choose individual services or build a workflow around your existing analysis process.
Video Tagging
Structured tagging of important events and actions within sports footage according to your predefined tagging framework.
Discuss tagging requirements →Video Clipping
Create organized clips from match footage so coaches, analysts and scouts can quickly review relevant moments.
Discuss your workflow →Match Analysis
Break down match footage into structured events and performance information for deeper game review.
Start a conversation →Performance Tracking
Track player and team performance information across games and analysis cycles.
Discuss performance tracking →Opponent Analysis
Organize relevant match events and video information to support opponent and tactical analysis.
Discuss your requirements →Scouting Reports
Convert analyzed video and performance information into organized insights that can support scouting and recruitment workflows.
Discuss scouting support →A structured process from footage to insights
Every sports-analysis project can be adapted to the client's tagging framework, sport, competition level and output requirements.
Work with your existing sports-analysis environment
Our sports-analysis workflow can be aligned with the tools and processes already used by your organization. The homepage currently highlights experience with platforms such as Hudl, Sportscode and Vidswap.
Hudl
Support workflows built around video analysis, tagging and performance review.
Sportscode
Structured video analysis workflows based on the client's requirements and coding framework.
Vidswap
Support for video tagging and analysis workflows using Vidswap according to project specifications.
Built for sports organizations and sports-tech businesses
Our service can be structured for organizations that need additional analysis capacity without building or expanding their internal operations team.
Professional Teams
Support coaching and analysis departments with structured video tagging, match analysis and performance data.
Academies
Help academies organize match and training footage into useful analysis and player-development information.
Athletes
Organize individual performance footage and relevant clips for review and development.
Scouting Organizations
Provide structured video and performance information to support scouting workflows.
Sports Federations
Support larger-scale video analysis and data-processing workflows based on defined project requirements.
Sports Technology Companies
Extend your internal operations with an experienced external analysis team for video tagging and sports-data workflows.
Add sports-analysis capacity without expanding your internal team
If your organization receives more video-analysis work than your internal team can process, Xtreme Ads Media can operate as an extended analysis team under your existing workflow and specifications.
We can work from your tagging guidelines, quality requirements, delivery format and project instructions.
Analysis workflows can be adapted to your sport
Every sport has different events, terminology, tagging structures and analysis requirements. Instead of forcing every project into the same workflow, we follow the specifications provided by the client.
Client-Defined Events
Tag the events and actions defined by your analysis framework.
Custom Taxonomy
Follow your terminology, categories, coding structure and reporting requirements.
Scalable Workflow
Structure the operation around your expected workload, turnaround requirements and output format.
Consistent analysis starts with a consistent process
Sports video analysis is only useful when tagging and reporting follow a consistent methodology. Our workflow is designed around clear project instructions, defined event structures and review procedures.
Project Guidelines
We work from the client's tagging definitions, instructions and expected outputs.
Structured Review
Completed analysis can be reviewed against the agreed project requirements before delivery.
Consistent Output
Deliver information in the agreed format so it fits into your existing analysis and reporting workflow.
Start with a pilot and build from there
We recommend starting with a clearly defined pilot so both teams can establish the workflow, tagging methodology, quality standards and delivery process before scaling.
Requirements
Share the sport, footage, tagging framework, expected output and project requirements.
Pilot
Process an agreed sample of matches or footage and establish the working methodology.
Review
Review quality, turnaround, communication and output against the agreed requirements.
Scale
Expand the workflow once the process is proven and both teams are comfortable with the operation.
A technology-enabled team for sports analysis operations
We combine sports-analysis operations with technology and structured delivery processes.
- Structured video tagging and analysis workflows.
- Experience with sports-analysis platforms including Hudl, Sportscode and Vidswap.
- Flexible workflows based on client-defined tagging requirements.
- Suitable for ongoing outsourced analysis operations and project based work.
Become an extension of your existing operation
We can work behind the scenes as an extended analysis team while your organization manages the client relationship and final workflow.
Your Platform
Work within the tools and systems already used by your team.
Your Standards
Follow your tagging framework, definitions and quality requirements.
Your Output
Return completed work in the format and workflow agreed with your organization.
Sports Analysis FAQ
What sports do you support?
Our workflow can be adapted to different sports based on the client's tagging framework, event definitions and project requirements. Contact us with your sport and requirements so we can assess the workflow.
Do you provide video tagging?
Yes. Video tagging is one of our core sports-analysis services. We can work according to a predefined tagging structure and project instructions.
Can you work with our existing platform?
We can align the workflow with the tools and platforms specified by the client. Our homepage currently highlights Hudl, Sportscode and Vidswap.
Can we outsource the complete workflow?
Yes. Projects can be structured as an outsourced or extended-team operation, depending on the scope, workflow and quality requirements.
Can we start with a pilot?
Yes. A pilot is recommended so both teams can establish the tagging methodology, quality expectations, communication process and delivery workflow before scaling.
Can the tagging framework be customized?
Yes. The workflow can be built around the client's event definitions, tagging categories, terminology and required output.
Let's turn your sports footage into structured data
Tell us about your sport, video workflow, tagging requirements and expected workload. We'll discuss the right approach for your project.